Introducing: Anna of Hof Draws


Insta: @hof.draws

Anna started selling custom pet portraits to friends and family around the holidays of 2018.

It wasn’t until the summer of 2019 that she decided to selling her artwork prints online. She says:

“I tried to grow my social media following to increase sales that way, but I struggled to get any sort of foothold in an already oversaturated Etsy marketplace.”

As many of us know, selling on Etsy isn’t as easy as it sounds. Sure, posting the listings is quite easy, but actually getting shop views, sales, etc… it’s a tough market to break into.

We reached out to Anna on Instagram in August of 2019, after our Founder, Jenny, saw her Instagram. Jenny recognized not only the talent, but she also recognized that Anna’s work would sell well to the Handmade Happy Hours crowd.

Anna thought it might be a scam… who reaches out to someone on Instagram about selling their artwork at some random pop-up (keeping in mind that HHH was still in it’s infancy at the time)?

Fortunately for HHH, she replied, and, she wanted to participate in our Fundraiser for Suicide Prevention held in September of 2019.

She says, “With absolutely no idea of what I was doing, I brought WAY too much inventory, forgot to bring a sign for my table, and showed up without any cash to make change for purchases… I quickly realized that everyone else… was amazingly helpful with little tidbits of advice.”

“The market was a success, but what has kept me coming back to HHH every single month since then is the community of makers.”

Artists like Anna help make HHH one of the best artist/maker communities in Chicago. And, HHH supports her every step of the way.

Since HHH, Anna has had the confidence to try other markets around the city. She’s all around town now!

We’ve watched Anna grow and branch out to other markets, and it’s so exciting for us to see artists like Anna grow and develop their artistic talents & small businesses.

What keeps artists like Anna coming back to us?

“I know I will never stop doing the monthly pop-ups with HHH simply to see my friends and be a part of this growing movement of affordable markets by makers, for makers.”

We want to thank Anna for sharing her story with us and allowing us to be a part of her growth as an artist & small business owner.

You can find Anna on Etsy, Instagram, and Facebook.

Published by handmadehappyhours

Handmade Happy Hours firmly believes in community over competition, and bringing artists & buyers together in warm & welcoming spaces.

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